ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native…
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…
In this week's ExchangeWire European Weekly Roundup: Integral Ad Science says fraudulent ads cost UK advertisers £277m; TubeMogul delivers strong…
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Private marketplaces are fuelling programmatic media buying and this preference for dedicated, defined inventory trading is increasingly apparent in the…
Last week (August 6) Google announced that they will no longer support YouTube buying via the DoubleClick Ad Exchange. Marketers…
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social,…
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in…
Most brands in Asia are simply taking campaign methodologies for traditional media, and slapping them onto mobile platforms, without first…