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Europe Archives - ExchangeWire.com

Europe

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing…

1 week ago

Data Curation: Examining European Expansion

We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes…

1 month ago

Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census

On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight…

2 months ago

ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

ECN, a world leading digital-out-of-home office media publisher, today (January 8th, 2025) announced a new partnership with VIOOH, a premium…

4 months ago

Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership

News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google…

5 months ago

Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political…

6 months ago

UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot

News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA;…

6 months ago

Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets

Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to…

7 months ago

The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads

This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily …

8 months ago

Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have…

8 months ago