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• LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

  2 months ago News

  

  LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global out-of-home (OOH) brand lift measurement. This partnership leverages Reveal Mobile’s deep category expertise and [...]

• Data Curation: Examining European Expansion 

  3 months ago News

  

  We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

• Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census 

  4 months ago News

  

  On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight and Advanced Campaign Hub. Plus, don’t forget to have your say in this year’s All In Census, which will contribute [...]

• ECN Partners with VIOOH to Expand Programmatic DOOH to Premium European Offices

  6 months ago News

  

  ECN, a world leading digital-out-of-home office media publisher, today (January 8th, 2025) announced a new partnership with VIOOH, a premium global digital out-of-home (DOOH) supply-side platform. This expands VIOOH's global footprint to premium office buildings across the UK, France, and [...]

• Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership 

  7 months ago News

  

  News in brief: Global Ad Spend to Surpass $1tn in 2024; TikTok Shop Launches in Spain; European Regulators Examine Google and Meta’s Ad Partnership  Global Ad Spend to Surpass $1tn in 2024 Global ad spend is set to rise by 9.5% in [...]

• Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny

  8 months ago News

  

  News in brief: Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ads within the EU. Disney reports bullish results for streaming and advertising efforts Disney has reported positive numbers for its Disney+ streaming [...]

• UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot 

  8 months ago News

  

  News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  10 months ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

• The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads 

  10 months ago News

  

  This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily  This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]

• Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

  10 months ago News

  

  ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]

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