Environmental

Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that…

2 years ago

<strong>fifty-five’s Record-Setting Growth in 2022 Sparks an Expansion of Services & Brand Refresh</strong>

fifty-five, a global martech consultancy that empowers brands to unite and fully optimise siloed data across all channels to drive…

2 years ago

<strong>GumGum Goes Green with Cedara</strong>

GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence…

2 years ago

Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic

Global Integrated Advertising Platform, Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing…

2 years ago

<strong>Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop</strong>

Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop…

2 years ago

83% of UK Marketers Tout Attention as Important in reducing the Environmental Impact of Digital Ads – Teads

Teads, the global media platform, today (24th January) revealed the results of new research in collaboration with CensusWide, which found…

2 years ago

<strong>Cedara Launches Cedara Factors to Support & Create Custom Emissions Factors Specifically for the Ad Industry</strong>

Cedara, the carbon intelligence platform, announces today (January 20th, 2023) the release of Cedara Factors, which will play a critical…

2 years ago

<strong>Purpose-Led Ad Platform Good-Loop Names Julia Hitchman as its Chief Commercial Officer</strong>

Good-Loop, a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes, today (January 11th,…

3 years ago

<strong>Yahoo Makes Scope3 Carbon Neutral Inventory Available to Advertisers</strong>

Today (January 5th, 2023), Yahoo announced an integration with Scope3 to offer carbon-neutral private marketplace (PMP) media in the Yahoo…

3 years ago

Cedara Raises USD$2.7m (£2.2m) in Seed Funding to Decarbonise the Media Industry

Cedara, the first end-to-end carbon intelligence platform for the media industry, has raised USD$2.7m (£2.2m) in a seed funding round…

3 years ago