Environmental

TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads

This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance…

2 years ago

Equativ & Greenbids Partner to Reshape the Sustainable Programmatic Future

Equativ, the global leading independent ad platform, has announced its innovative new collaboration with Greenbids: an advanced optimisation engine that…

2 years ago

Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction

Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated…

2 years ago

One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments

One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its…

2 years ago

Sharethrough Launches ‘Net Zero Publisher Programme’ with Support from IPG Mediabrands

Sharethrough, one of the top global independent omnichannel ad exchanges,  announced the launch of the Net Zero Publisher Programme. Developed…

2 years ago

Ad Tech Veteran Bernie Sham Joins IMPACT+ as Product Marketing Director

IMPACT+, a global pioneer in helping marketers measure and reduce the environmental impact of their digital ad campaigns, has hired…

2 years ago

Cedara Launches Reduction Marketplace to Measure & Optimise Carbon Emissions of Pret A Manger Ad Campaigns

The carbon intelligence platform, Cedara, has today (October 12th, 2023) announced the launch of its Reduction Marketplace, which enables companies…

2 years ago

Cedara Debuts Industry-First Corporate Sustainability Measurement Solution

Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading…

2 years ago

IMPACT+ Reduces Environmental Effect of Weborama Campaigns

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising…

2 years ago

Smile Wanted Confirms its CSR Approach & Launches its “SW ECO” Offer

Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad…

2 years ago