Environmental

Dentsu Partners with The GoodNet to Launch Ethical Media Index

Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI)…

1 year ago

Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to Combat Greenwashing; Italy Watchdog Says ChatGPT Breaches Data Privacy Rules

On today’s ExchangeWire digest: Channel 4 Set to Axe up to 250 Jobs; Global Watchdog Proposes New Ethics Code to…

1 year ago

74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls…

1 year ago

Multilocal Launches Sustainable Private Marketplace Solution to Deliver High-Performing Scale at a Lower Carbon Cost

Digital advertising curation expert, Multilocal, today (8th January 2024) announces the launch of its CarbonSmart solution to deliver high-performance, low-emission…

2 years ago

UK Ad Industry Emissions Rose 8.9% from June to December; X under European Commission Investigation; Google to Pay $700m in Antitrust Settlement

On today’s ExchangeWire digest: UK ad industry emissions rose 8.9% from June to December; X under European Commission investigation; Google…

2 years ago

Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending

On today’s ExchangeWire digest: Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first…

2 years ago

VIOOH Shares Industry-First Carbon Emissions Measurement Hitting 18% Below Benchmark

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), announced a partnership with the carbon intelligence platform,…

2 years ago

Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient…

2 years ago

Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal;…

2 years ago

IAS Releases Inaugural Responsibility Report

Integral Ad Science, a leading global media measurement and optimisation platform, today (December 6th, 2023) announced the release of its…

2 years ago