Environmental

The Ad Tech Industry Sports Challenge is Back for a 4th Edition!

Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return…

1 year ago

Does the Ad Industry Take Sustainability Seriously?

In an era where climate change looms large and consumers increasingly demand ethical accountability, the ad industry stands at a…

1 year ago

Pixability Teams Up With Cedara to Provide Brands & Agencies With an Emissions Management Solution for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability, and performance on YouTube and CTV, today (April 16th, 2024) announced…

1 year ago

IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans

Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the…

1 year ago

IAB Europe Unveils First-Ever Mapping of Greenhouse Gas Estimation Solutions in Digital Advertising

Today (March 26th, 2024), IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has published…

1 year ago

Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt…

1 year ago

Tappx Announces it is Carbon Neutral as of 2022

Tappx, a leading AdTech provider of digital technologies for mobile, website and CTV advertising, has unveiled a new major milestone…

1 year ago

IMPACT+ & PYURE’s Partnership Helps German Advertisers Cut the Environmental Impact of Digital Campaigns

Advertisers across Germany, Austria, and Switzerland can now track and reduce the environmental impact of their online campaigns through a…

1 year ago

Captify Expands Sustainability Offering with Green Media Product

As part of its ongoing commitment to help clients significantly reduce the environmental impact of their campaigns, Captify, the leading…

1 year ago

Global Sustaintech Platform IMPACT+ Hires Former Spirable Sales Manager Sam Frost

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (February 13th, 2024)…

1 year ago