Environmental

Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline in CPMs

On today’s news digest: Google’s Emissions Climb 48%; Merger Agreement Reached for Paramount Global; Privacy Sandbox Testing Finds 33% Decline…

1 year ago

Greenbids Announces Compliance with GARM’s Global Framework

Greenbids, a trailblazer in sustainable advertising solutions, is excited to announce its compliance with the Global Alliance for Responsible Media…

1 year ago

IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key…

1 year ago

Tecnologia e Innovazione ai Cannes Lions 2024: Federico Salvitti di MINT Commenta i Sei Trend Principali

L’ultima edizione dei Cannes Lions 2024 ha celebrato creatività, innovazione e le ultime novità dell'advertising e del marketing. Federico Salvitti,…

1 year ago

The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward

This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily  Our digest…

1 year ago

Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches Ad Relevance for Post-Cookie

On today’s news digest: Ad Net Zero Publishes Global Media Sustainability Framework; UK Ad Spend Grows 12%; Amazon Ads Launches…

1 year ago

Tappx Reduced GHG Emissions by 33% in 2023 & Maintains its Commitment to Carbon Footprint Neutrality

Tappx, the leading ad tech company offering technology for in-app, web, and CTV digital advertising, has announced the first results…

1 year ago

Cedara Releases Groundbreaking Research Report on Scope 1-3 Emissions for Programmatic Digital Media Companies

Cedara, the Carbon Intelligence Platform, has announced the release of an industry-first research report shedding light on the Scope 1-3…

1 year ago

Global Sustaintech Platform IMPACT+ Hires Converteo’s Séverine Loeuille to Lead Marketing Team

IMPACT+, a global pioneer in helping advertisers reduce the environmental impact of their digital ad campaigns, today (May 28th, 2024)…

1 year ago

BRAVE to Lead the Way in Sustainability for Branding Campaigns Using Scope3 Data

BRAVE, the leading supply-side platform (SSP), today (May 20th, 2024) unveiled its new deal with Scope3, the collaborative sustainability platform…

1 year ago