Environmental

Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across…

2 weeks ago

LoopMe & Cedara Partner to Tackle Carbon Emissions

LoopMe, the global leader in brand performance, today (April 22nd, 2025) announced a partnership with Cedara, the Carbon Intelligence Platform,…

3 weeks ago

Opti Digital Launches the Fifth Edition of the Green Challenge to Support Reforestation in Bolivia

As part of its Corporate Social Responsibility (CSR) commitment, Opti Digital, a premium monetisation platform, is proud to announce the…

1 month ago

IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today (April 3rd, 2025) announced the introduction…

1 month ago

Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised…

2 months ago

Equativ Launches GreenPMPs to Reduce Advertising Carbon Emissions

Equativ today (March 20th, 2025) announces the integration of GreenPMPs™ on its end-to-end platform, Maestro by Equativ, empowering advertisers to…

2 months ago

Impact Plus Releases Guide to Cut Digital Ad Carbon Footprint Without Harming Performance

Leading sustaintech solution Impact Plus today (March 19th, 2025) launched a step-by-step guide on how brands can minimise the environmental…

2 months ago

Cedara & Adnuntius Partner to Drive Sustainability in Programmatic Advertising

Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform,…

3 months ago

Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising

Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership…

3 months ago

Sustainability Consultant Christina Wu Joins Impact Plus as International Customer Success Manager 

Impact Plus, a global pioneer in providing advertisers with solutions to evaluate and reduce the environmental impact of their online…

4 months ago