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Enterprise Archives - Page 2 of 2 - ExchangeWire.com

Enterprise

What If Advertisers Asked For An Alternative To The Agency Commission Model?

John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…

11 years ago

Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack

Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy…

12 years ago

Are the Big Consultancies Now Stealing a March on Traditional Agency Business?

The Yahoo! acquisition of Tumblr has occupied the attention of every digital media blogger and wannabe trade journalist over the…

12 years ago

The March Of The Enterprise Marketing Giants: Why Salesforce Could Be The New Power In Ad Tech

There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop…

12 years ago