Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Henry Howe, Weve, product manager, display, discusses how competing mobile ecosystems,and ad tech firms continually repositioning themselves is causing fragmentation and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…
Digital ad spend in Europe increased by 11.9% last year to surpass the €27bn mark, with the UK extending its…
Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic…
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be…
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…
The trend of local publishers banding together to offer scale and targeting to agency trading desks has been gathering pace.…
The adoption of real-time advertising in the UK and Europe is becoming mainstream. Effective real-time bidding (RTB) campaigns have been…
Let’s face it. We’re an industry that loves a good buzzword. We latch on to certain terms as if our…