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MENA Archives - ExchangeWire.com

MENA

Exploring the Programmatic Pulse of MENA

Are we witnessing the golden age of programmatic advertising in MENA? Programmatic’s foray into the Middle East and North Africa…

1 year ago

What’s Making MENA Tick?

We take a look at some of the biggest ad tech trends shaping the landscape in the Middle East and…

1 year ago

The Stack: WhatsApp Denies Move to Ads, Musk Considers Paywall for X

This week: Meta denies ads will come to WhatsApp, X users may be charged to battle bots... Social media dominated…

2 years ago

Middle East to Become the World’s Fastest-Growing Ad Market; Microsoft to Unveil “Vision” for AI

In today's ExchangeWire news digest: the Middle East's ad market is set to become the fastest-growing in the world; Microsoft…

2 years ago

The Future of First-Party Data in MENA – Q&A with Tanya Field, Novatiq

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry…

3 years ago

IAB GCC’s MENA Digital Adspend report: what the industry is saying

IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA,…

3 years ago

Talon Outdoor Expands Global Footprint in Asia-Pacific & Middle East

Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and…

3 years ago

Admix & JGroup Partner to Bring In-Play to MENA Brands

Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with JGroup, the Dubai-based media…

3 years ago

DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its…

4 years ago

Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…

7 years ago