The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the…
Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has continued its growth trajectory with three new hires in…
There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I…
The evolution of the addressable TV market is often spoken about with a US-focused lens, yet no other advertising channel…
In today's ExchangeWire news digest: S4 Capital's MediaMonks is set to seal the deal for a merger with Paris-based creative…
ExchangeWire has been doing ‘proper’ European events for over ten years. All our events are done predominantly through the native…
On 25 May, 2018, the General Data Protection Regulation (GDPR) will come into force. A subject taken very seriously by…
Digital marketing is in flux in Europe right now – with privacy legislation, transparency concerns, and business models all effecting…