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DACH Archives - Page 17 of 24 - ExchangeWire.com

DACH

Why Europe Needs A Universal Consent Tool For All Premium Publishers

Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new "implied…

14 years ago

As The US Ad Tech Giants Gravitate Towards The Complete Stack, Is It Time To Roll-Up The Euro Ad Tech Space?

Improve Digital released its updated eco-system map last week, and it is messy. Very messy. More new categories, and even…

14 years ago

EMEA Round-Up: Battle of the Machines Video!; Most UK Users Don't Know What a Cookie Is; Collective Scores WWE Sales Agreement; Yahoo!’s Right Media Exchange Goes Fully RTB; German Mobile Boom

MediaMath & Improve Digital present: Battle of the Machines Robots! Diagrams! Swelling music! Almost ten full minutes of automation animation…

14 years ago

adscale Launches RTB Platform For The German Market; Makes Billions Of German Ad Impressions Available To European Buyers

adscale has announced that is putting two-thirds of its available inventory through its new RTB platform, and integrating local and…

14 years ago

Erich Wasserman Discusses The Kepler Agency Spin Off, What It Means For MediaMath's Core Tech Business And How It Helps Clients

MediaMath announced it was spinning out its US service business into a new agency so it can focus on its…

14 years ago

Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk

Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany,…

14 years ago

IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the…

14 years ago

As Facebook & Google Begin To Dominate German Display, Can The Sales House Rise To The Challenge And Offer A Competitive Solution

Nicolas Clasen is Managing Director, Germany, at Improve Digital, a real-time advertising technology provider. Here Clasen discusses the opportunity for…

14 years ago

Scott Meyer, Evidon CEO, On Germany’s Impending New Privacy Law

Scott Meyer is the CEO of Evidon. Here he discusses the EU directive - and the effect it will have…

14 years ago

Euro Round-Up: The Spil Games RTB Case Study; Bertozzi On Incentivised Advertising; nugg.ad Expands In France, Acquires 3W Régie; Qubit "Catch-All" Cookie Consent; And More Agency Consolidation

Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network,…

14 years ago
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