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DACH Archives - Page 16 of 24 - ExchangeWire.com

DACH

Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…

13 years ago

The German Buy-Side View: Unique Digital's Dustin Deunert Gives The Agency Perspective On The Growth Of The Data-Driven Display Market

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising…

13 years ago

Dirk Freytag Discusses His Move To The Rubicon Project, The Sales House Approach And The State Of The German Data-Driven Ad Market

Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build…

13 years ago

Deutsche Post DHL Buys IntelliAd; Rocket Fuel Launches Benelux Operations

Deutsche Post DHL Buys IntelliAd To Ramp Up Its Adtech Business Originally reported on TechCrunch Some more consolidation in the…

13 years ago

European RTB Focus: Infectious Media Releases Its Spring European RTB Insight Report

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices…

13 years ago

EMEA Round-Up: Rocket Fuel Secures $50 Million in Funding; Adform Teams up with Yieldlab

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising…

13 years ago

AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…

13 years ago

The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…

13 years ago

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well…

14 years ago