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EMEA Archives - Page 66 of 95 - ExchangeWire.com

EMEA

EMEA Round-Up: Rocket Fuel Secures $50 Million in Funding; Adform Teams up with Yieldlab

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising…

14 years ago

AppNexus CEO, Brian O'Kelley, Discusses The German Data-Driven Display Market

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…

14 years ago

The Sales House Evolution: Why The German Sales House Model Fundamentally Differs From Its UK Version

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…

14 years ago

myThings’ Global Expansion Continues Following Recent $15m Investment; Moblie Ad Network Todacell Raises £1.29m and Doubles Revenue

myThings' Global Expansion Continues Following Recent $15m Investment myThings, a global personalised display ad solutions company, announced this week that…

14 years ago

EMEA Round-Up: Dutch Unprepared for Cookie Regulation; Yandex and VivaKi Launch New Targeting Tool; IgnitionOne Launches Facebook ‘Sponsored Stories’ Management Solution; 24/7 Media Launches New Mobile SDK

Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes…

14 years ago

EMEA Round-Up: Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert; Redefining Premium Content Towards CPM Zero; New Springboard Bootcamp Targeting Mobile Technology; VAP – A New German Standard for Video Ads

Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S.…

14 years ago

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well…

14 years ago

ATS Stockholm, 24 May 2012 Wrap-Up

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about…

14 years ago

Why Europe Needs A Universal Consent Tool For All Premium Publishers

Well we finally passed the date of the ICO amnesty. And no arrests so far. In fact the new "implied…

14 years ago

EMEA Round-Up: StrikeAd & Celtra Join Forces; Fabien Magalon Joins Criteo’s Paris Team; Blowfish Digital Announces Revenue Growth & Intl Management Expansion; Swedish Xaxis Controversy

StrikeAd and Celtra Join Forces to Offer RTB-integrated Rich Media Mobile Ads StrikeAd, the London and New York-based mobile advertising…

14 years ago
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