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EMEA Archives - Page 59 of 95 - ExchangeWire.com

EMEA

‘French Programmatic Market Tipped For Consolidation In 2014’

In the first of a two-part look at the French programmatic market in 2014, insiders have told ExchangeWire the programmatic…

12 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…

12 years ago

‘Tech Providers Have Never Faced Greater Pressure To Demonstrate Value On A Media Plan’

GroupM’s purchase of Germany-based Plista for a reputed €30m indicates an increased appetite for data-driven solutions among the industry’s big…

12 years ago

'Programmatic has no borders,' Ana Garcia, SpotXchange, business development director, on why she's bullish about the Spanish programmatic market

The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look…

12 years ago

Insiders tip the German programmmatic market to double in 2014

AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…

12 years ago

‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media

What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the…

12 years ago

ADFOX Report: Russian RTB-market in H1 2013

According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its…

12 years ago

ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event

The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the…

12 years ago

'RTB Brings the Northern Lights to the Nordic Media Scene', by Gareth Holmes, Commercial Director EMEA, PubMatic

Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic…

12 years ago