Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
UK marketers are uneasy with how third-parties, including media agencies and tech providers, treat their data, and are largely in…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
TV ads, and the placement of them using programmatic buying technologies, has been tipped as one of the key growth…
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of…
In this week’s ExchangeWire Weekly European Roundup: Rocket Fuel reveals revenue update post clear-out; Criteo & Rubicon post strong growth;…