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EMEA Archives - Page 17 of 95 - ExchangeWire.com

EMEA

Latest IPA Bellwether Report Reveals Flatlining Marketing Spend

The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget…

7 years ago

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

IAB UK & PwC Digital AdSpend report: UK Digital Ad Spend Grows by 15% YOY; New Research from Flashtalking Highlights Urgent…

7 years ago

IAB Tech Lab Releases Privacy Chain for Public Comment; Interbrand Releases ‘2018 Best Global Brands’ Report

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…

7 years ago

Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions

You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you…

7 years ago

Industry Comment: Search & Social to Be Driving Force Behind Global Ad Spend Growth

Zenith released its latest ad expenditure report on Monday, 24 September, finding, perhaps surprisingly to some, that paid search and…

7 years ago

Weekly RoundUp – Americas; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market

On this week's news roundup; Adsquare Appoints Key Executives, Adsmovil and Audio.ad Announce a Strategic Alliance for the U.S. Hispanic Market.…

7 years ago

Brand Safety on Marketers’ Minds; Sublime Skinz Expands in Europe

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

PreBid by OpenX; Adjust Expands to India

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…

7 years ago

UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…

7 years ago