In today's ExchangeWire news digest: TikTok pauses plans to extend its live ecommerce function to Europe and the US; the…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…
Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers'…
In today’s ExchangeWire news digest: Netflix turns to ads as subscriptions dwindle; Meta's plans to launch WhatsApp payments in Brazil…
In today’s ExchangeWire news digest: Meta ventures into virtual currency with the development of "Zuck Bucks" and NFTs; Sky Mavis…
Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive…
Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK…
In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In…