Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
DTC Archives - ExchangeWire.com

DTC

Gray Television Buy 17 Meredith TV Stations; BBG Set Out to Bring US Brands to Europe

In today's ExchangeWire news digest: Gray Television acquire 17 of Meredith's TV stations as the media firm focus on their…

4 years ago

Taboola Drives Advertising Success for More Than 100 Women-Owned Businesses as Part of #RecommendHER Program

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced…

4 years ago

Discovery Selects Magnite to Strengthen DTC Ad Proposition for Streaming Services

Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced its expanded relationship with Discovery in support…

5 years ago

US Prepared to Take Google to Court; US TV Groups to See Serious Fall in Q2 Revenue

In today's ExchangeWire news digest: the US government is reportedly gearing up to take Google to court over its monopolisation…

5 years ago

Australian OOH Sees Recovery; US Ad Demand Fuelled by DTCs

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…

5 years ago

DTCs Fuel Ad Demand; US Scatter Broadcast Pricing Falls

In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter…

5 years ago

The 2020 Digital Landscape

As we enter 2020, ExchangeWire speaks to Reprise to discuss their predictions for the digital landscape for the year ahead.…

5 years ago

In This Privacy-First Era, Ad Tech Needs to Evolve or Die

The industry is literally being held together with a thin layer of ad tech adhesive tape, namely the Chrome browser.…

6 years ago

Harnessing the Data Sets of DTCs: Q&A with Velocidi

If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data,…

6 years ago

RetailTechNews Is Becoming DTCDaily

We are big believers in the direct-to-consumer (DTC) segment. We firmly believe this will be a big trend, not only…

6 years ago