The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some…
Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23.…
Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…
Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…
The data available on the European non-premium display market is sorely lacking. The chart below is based on data from…
Behavioural targeting is on the radar of EU’s regulators. The EU wants to take the online advertising to task over…
John Were is Operations Director at Global Digital Markets. He took some time last week to speak to ExchangeWire.com about…
Paul Silver (@thebigsilv) is Digital Direct Response Manager at MEC Manchester. Today’s data driven digital advertising no longer has the…
Darren Herman, Founder & President at Varick Media Management, published a white paper last year outlining how many ad networks…
Cisco Allegedly Looking At A Future Acquisition Of Quantcast The industry blogs are buzzing about Cisco’s new investment in Quantcast.…