While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes…
Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…
Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its…
In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…
Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
» MediaMath rolled a new tool on its TerminalOne platform this week, which aims to give agencies and advertisers deeper…