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DSP Archives - Page 51 of 54 - ExchangeWire.com

DSP

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

15 years ago

The Invite Acquisition Does Give Google A Competitive Advantage But The Game Has Only Begun

If there was a honeymoon period for the Google acquisition of Invite, it is well and truly over - a…

15 years ago

Google In The Hunt For Invite Media, Says Kafka. Will This Spark Mass Consolidation Of Buy-Side?

It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising…

15 years ago

Martin Kelly: The Coming Months Will See The Completion Of The Infrastructure For The UK Platform Trading Revolution

Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to…

15 years ago

Marco Bertozzi: Technology Should Not Be The Differentiator For Agencies; It’s The People Behind It And What It Delivers That Counts

Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps…

15 years ago

Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market:…

15 years ago

Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system.…

15 years ago

Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German…

15 years ago

Ad Verification And Attribution Critical To Success Of Exchange Trading In Europe

Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some…

15 years ago

Apple’s $1 Million Dollar iAd Campaigns; WPP Tells Investors It’s Big On Data And Technology

» Apple has become a little delusional about the new iAd platform. Apparently they are looking for $1 million dollars…

15 years ago