I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010.…
Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks…
<img src="https://www.exchangewire.com/wp-content/uploads/pt.gif"The Google Acquisition And How It Impacted The Invite Media Offering Not too much has changed in terms of…
What is the MIG? And what is its role in WPP, currently the biggest display buyer in the European market?…
Paul Childs, Chief Operations Officer at Adfonic, gives his thoughts on the last 12 months in mobile advertising and asks…
OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain…
Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is…
Nowhere to Hide: The Transparent Online Ad Market in 2011 The noise was worse this year than last year. Too…
Peter Kafka reported last night that Google has cut off AppNexus from its RTB inventory on Adx. Google has cited…