I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently…
Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first…
The Yahoo DR business has been growing its market share across Europe over the last couple of years. It has…
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display…
I recently got slapped down for giving the "oxygen of publicity" to yet another meaningless acronym. And in fairness it…
Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing…
In what is likely to be the break-out year for the data market in Europe, third party data providers are…
With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad…