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DSP Archives - Page 31 of 54 - ExchangeWire.com

DSP

Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing…

13 years ago

John Hughes, President of Products at TubeMogul, Reflects on Recent Video RTB Study

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video…

13 years ago

ATS London: Hear Direct From Marketers About The Significance Of Programmatic Buying

A sign that programmatic buying has become more mainstream over the past 12 months is represented not only by the…

13 years ago

Why Local Newsgroups Need To Become The SME Digital Marketing Platform

The news industry is undergoing a transition. Print to Digital. And there are inevitably casualties along the way. Local news…

13 years ago

The State of Display Advertising in the Nordics (and how it's connected to salmon) by Tanja Sanders, MD, myThings

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors…

13 years ago

Private Ad Exchanges are First Party Business

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to…

13 years ago

Why We Are All Ad Networks Anyway

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take…

13 years ago

Turning Awareness Into Purchase Intent: Helping To Address The Scale With Relevancy Targeting Challenge

Rupert Staines is Managing Director Europe at RadiumOne Inc. Here he discusses the emergence of the Dynamic Audience Platform, and…

13 years ago

Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…

13 years ago