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DSP Archives - Page 3 of 54 - ExchangeWire.com

DSP

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (December 19th, 2023) announced…

1 year ago

Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient…

1 year ago

Yahoo Blueprint: A New AI-Powered Suite for Better Ad Performance & Optimisation

Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over…

1 year ago

AlgoriX & LiveRamp Partner to Accelerate Addressability for the Mobile Advertising Ecosystem

AlgoriX and LiveRamp have announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will…

2 years ago

Azerion Acquires Hawk & Consolidates its Position in the Digital Advertising Market Amsterdam

Azerion announces today (October 16th, 2023) the completed acquisition of Hawk, a French-based digital advertising technology platform with offices also…

2 years ago

Jounce Media Designates Yahoo Backstage as the Open Web’s Largest MFA-Free Supply Source

Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a…

2 years ago

Adlook the First DSP in the World to Incorporate Chrome Protected Audience API

Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP)…

2 years ago

ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath,…

2 years ago

Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory

Yahoo Advertising has announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a…

2 years ago

ARAGO Teams Up with Broadsign to Bridge DOOH & Digital Ad Transactions

ARAGO (formerly the Mediakeys Platform) and Broadsign today (June 12th, 2023) announced a technology partnership that brings all the DOOH…

2 years ago