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DSP Archives - Page 29 of 54 - ExchangeWire.com

DSP

Google's New Attribution Roll-out: a Cross-Industry Reaction

As reported earlier this week, Google recently launched an update to its DFA reporting suite with the addition of attribution…

13 years ago

Stuart Byrne Gives the Auditor's Perspective on the Viewability Shake-up

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many…

13 years ago

ATS London 2012: Anthony Rhind, Co-CEO of Havas Digital, Discusses The Role of Data

The first panel at ATS London was the standout discussion of the day. The debate around "how data and technology…

13 years ago

Videology Group Moving Beyond The PreRoll With The Acquisition Of Lucid Media

Did Videology just become another end-to-end stack? Amidst all the Advertising Week releases, events and industry noise, Videology announced that…

13 years ago

ZenithOptimedia Global Advertising Report: 4.6% Growth in 2013, Led by Developing Markets & Digital Media

ZenithOptimedia predicts global ad expenditure will grow 4.6% in 2013, reaching US$525bn by the end of the year. As has…

13 years ago

Whitepaper: Outlook on European Display Advertising Trends, by Clipperton Finance

Online advertising spend has displayed significant growth over the last 10 years and analysts expect this trend to continue. However,…

13 years ago

Wayne Blodwell, Client Digital Partner at Universal McCann, 'Programmatic Buying – It needs to be split in two'

Wayne is a Client Digital Partner at UM International, working across all digital channels within the EMEA region for a…

13 years ago

'The Importance of First-party Data: Unique Data Attributes are Key to Leveraging Value from RTB', by Pierre Naggar, EU Managing Director, Turn

If you really want to know what people are thinking, nothing beats chatting with them over a glass of fine…

13 years ago

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

13 years ago

Video: ATS London, Thoughts on the Day and Programmatic Premium

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch…

13 years ago