Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a…
Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it…
In the last of the series on programmatic premium (sorry, guaranteed!) we speak to Paulo Cunha, Co-Founder & CEO shiftforward…
TraderTalk TV is coming to Paris on March 06. TarderTalk TV provides the visual overview of the granular aspects of…
With the Chinese display market now worth around 30 billion YUAN, most senior Chinese ad execs believe that programmatic buying…
Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies,…
China online advertising revenue reached 75.31 billion Yuan in 2012 and entered into a period of steady growth. According to…
Paul Frampton is Managing Director at Havas Media We are all well aware that the retargeting model is broken. Still,…
Stephan Noller is CEO & Founder of nugg.ad AG At this year’s I-COM conference in Rome I had an interesting…
In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider…