PubMatic's Rob Jonas discusses how APAC publishers can learn from the "mistakes" of Incumbent markets, and put the right strategies…
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it…
There are a lot of ad technology sleeping giants out there. Facebook. Amazon. Ebay. Twitter. Most of these usually pop…
In 2002, less than £200 million was spent on UK internet advertising – 10 years later, digital advertising spend crosses…
Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown…
The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…
With the RTB market expected to be worth $20 billion by 2015, new findings from Adform have revealed that CPM…
While programmatic digital media buying has been established in the US for some time now, Western Europe and Japan made…
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing,…
In recent years, Japanese ad technology firms have announced their business alliance in ASEAN markets one after another, revealing a…