In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
Tim Abraham, Adbrain, director, data platforms, discusses the choices facing advertisers when faced with the prospect of choosing which ad…