Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…
This week, the LATAM Roundup brings two news pieces about commerce: Optimise’s goals to grow in the region, especially in…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Campaigns comprising display and mobile ads should be developed together so retargeting can be carried out seamlessly; but differences in…
In this week’s ExchangeWire Weekly LATAM Roundup: two reports about social media usage shows when is the best time the…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…