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DSP Archives - Page 14 of 54 - ExchangeWire.com

DSP

Rubicon Project Revenue up 33%; Rocket Fuel’s Struggle Continues

Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m…

9 years ago

Spotify Sells Audio Ads Programmatically; Google AMP for Ads

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…

9 years ago

Fundamentally, Users Aren’t Cookies: Q&A with Ezra Pierce, CEO, Avocet & David de Jong, CEO, Screen6

With people now almost exclusively cross-device, effective measurement and management of their consumption is crucial. ExchangeWire spoke with Ezra Pierce,…

9 years ago

Let Machines Do What They Excel at: Q&A with Peter Silverwood, Chief Scientific Officer, IO

The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid…

9 years ago

Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…

9 years ago

For Supply Chains, the Direct Approach Works Best

Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up…

9 years ago

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

9 years ago

CEO “Proud” of Rubicon Q1 Results

Yesterday, (3 May) Rubicon Project (NYSE: RUBI), reported record Q1 results: revenue is up 71% year-on-year; earnings per share are up…

9 years ago

Strong Performances by Facebook and WPP; ISBA Criticises UK Agencies

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…

9 years ago