Mobile programmatic adoption appears to be growing in Asia-Pacific; but the region is still struggling to cope with an infrastructure…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire…
There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
With DSPs in China wearing multiple hats and operating key functions across the ad stack, local brands often end up…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…