What value could social data add to programmatic buying? Writing exclusively for ExchangeWire, Jeff Marshall (pictured below), CrossInstall’s co-founder and…
Fake news is a hot topic across the globe. The concept of fake news is particularly pertinent and discussions focus on…
In August, Tremor Video sold its demand-side business to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video…
Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities…
Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to…
There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions…
Today (9 December) ExchangeWire exclusively announce the launch of a new programmatic video solution from Ve Interactive to deliver seamless…
China's ad tech market is growing fast but still needs time to figure things out, as do foreign brands that…