Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of…
LiveIntent, the people-based marketing platform powered by the email address, today announced that it has become an Identity partner with…
Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer…
FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier…
Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch…
OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…
In today's ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up;…
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the…
In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering;…