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DSP Archives - ExchangeWire.com

DSP

The Evolution of SSPs & DSPs: Are We Headed for a Converged Future?

Are we headed for a converged future? And, if we are, who stands to gain from a unified platform advertising…

2 weeks ago

Elevision Partners with VIOOH to Power Smarter DOOH Buying in UAE & UK

Elevision, the UAE’s leading digital-out-of-home (DOOH) media company, has announced a new partnership with VIOOH, the leading premium global digital-out-of-home…

3 weeks ago

Azerion Launches Hawk DSP in the US

Azerion, the international, publicly listed ad tech full-stack platform and leading curation house, has launched Hawk, a demand-side platform (DSP),…

2 months ago

Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising

We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on…

2 months ago

Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’

Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its…

3 months ago

TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and…

3 months ago

Yahoo DSP Debuts New Partnerships at CES 2025

Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation…

4 months ago

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into…

5 months ago

Rethinking Curation: The Key to Reviving the Open Web?

In recent weeks, the debate around curation has been heating up. In this op-ed, Fern Potter and Rob Webster give…

6 months ago

Digest: Strong Q3 for The Trade Desk; YouTube Boosts Creator Ad Controls

News in brief: The Trade Desk posts strong Q3; Youtube enhances creator controls: Spark Foundry release 'Insights Accelerated' report. The…

6 months ago