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DOOH Archives - Page 29 of 32 - ExchangeWire.com

DOOH

Cannes Lions Gets to Grips with Digitisation in Major Outdoor Overhaul

There was much to be said for the state of the Cannes Lions annual Festival of Creativity last year. One…

7 years ago

Fyber Partners with Tapjoy & AdColony; Digital’s Share in OOH Rising

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber Partners with…

7 years ago

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according…

7 years ago

Ad Spend Grows for 17th Consecutive Quarter – The Industry Reacts

UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth,…

7 years ago

Q4 2017 IPA Bellwether Report Sees Ad Spend Slow

Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4…

8 years ago

China Online Video Ads Hit £1.36bn; APAC Consumers Will Recommend Charitable Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

What Does 2018 Have in Store for DOOH? Experts Comment

Digital-out-of-home (DOOH) advertising has made some leaps and bounds in 2017, but there will be plenty of room for growth…

8 years ago

DOOH Has Evolved to Become Flexible, Tactical & Real-Time: Q&A with Neil Morris, Grand Visual

In April 2017, digital OOH production house, Grand Visual, launched its campaign-management and delivery platforms to the entire market with…

8 years ago

AA/WARC Reveals Increased Spend on Almost All Digital Channels

UK advertising expenditure grew 3.7% year-on-year in the first half of 2017 to £10.8bn, the highest total for the first…

8 years ago

New Technology & Location Data Has Changed the OOH Industry: Q&A with Kym Frank, Geopath

Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners…

8 years ago