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DOOH Archives - Page 28 of 32 - ExchangeWire.com

DOOH

Live Data Use in Digital Out-of-Home Campaigns: Q&A with Neil McKenney, DOOH.com

The digital out-of-home (DOOH) market is one of the most rapidly growing sectors within advertising, with the global market predicted…

6 years ago

Merkle Unveils Dedicated Northern Hub in Edinburgh; Adjust Enters Partnership with Adways

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…

6 years ago

Will Digital OOH Enter the Mainstream in 2019? Experts Predict

The year 2019 is almost upon us. ExchangeWire have invited hundreds of thought leaders to share their thoughts on what next year…

7 years ago

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

7 years ago

OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0…

7 years ago

Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising

At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss…

7 years ago

Netflix & Billboards: Why Digital Brands Are Cosying Up to Analogue OOH

A surprise bidder has reportedly emerged in the race for out-of-home (OOH) media company Regency Outdoor: Netflix. The streaming media…

7 years ago

IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pubvendors.json &…

7 years ago

The Factors Driving Digital Dominance in Out-of-Home

If all the headlines are to be believed, the advertising industry is leaning in to a number of headwinds right…

7 years ago

Why OOH Is the Answer for Digital Advertisers in a GDPR World

With GDPR set to significantly change digital advertising in the near future, it may be time to explore other channels…

7 years ago