ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…