ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Impact Radius…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…
Data holds incredible power; but are we the victims of our own success with how this data is put to…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…