Salesforce Acquires Krux; Criteo Buys HookLogic

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with…

• Programmatic

China Needs DSPs That Are Independent of Publishers

There is much confusion muddling China's ad tech market and shaking marketers' confidence in programmatic, which can only be resolved…

South Africa: Where Does Programmatic Sit?

Programmatic has long entered the mainstream. According to latest statistics by the IAB, programmatic has been particularly successful in the…

• Ad Network

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

• Programmatic

Publishers See Rise in Programmatic Partnerships; Brands Need to Leverage FOMO

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

The Misnomer of the Miracle DMP

Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…

• Data

As Programmatic Shifts from Campaigns to Customer Lifecycle Management, Is it Death to the DMP?

With so much data at a digital marketer's disposal, programmatic is changing. With this change comes a need to remove…

• Ad Fraud

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

• Data
• DMP

Why Digital Marketers Are Bridging the Data Gap

Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered…