Audience analytics is vital for any advertiser looking to understand who their customers are, what influences their buying decisions, and…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
If you're looking to invest in a data management platform (DMP), it can be a daunting prospect. Available options vary…
Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Deutscher Programmatic Code…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Smartclip übernimmt Outstream-Vermarktung…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…
The industry agrees that relevance is the jewel in the crown of effective advertising, with first-party data an important alloy…