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DMP Archives - Page 2 of 21 - ExchangeWire.com

DMP

Bastien Faletto: New Sales Director Southern Europe at 1plusX

The predictive marketing and data management platform 1plusX announces the appointment of Bastien Faletto as Sales Director Southern Europe. Formerly,…

6 years ago

DMPs & CDPs Are Not Meant to Replace One Another: Q&A with Umberto Torrielli, SBDS

So, you've invested in a data technology platform. Now what? Speaking exclusively with ExchangeWire, Umberto Torrielli (pictured below), co-founder and…

6 years ago

Remember Why the GDPR Exists: Consumers Need Friendly GDPR Functions

You already accept that complying with the GDPR delivers a better consumer experience, right? Loads of articles have told you…

7 years ago

The Important Steps to Defining a Data Strategy: Q&A with Alex Theriault, Lotame

With advertisers seeking a greater understanding of the data they have access to, and how to apply it effectively to…

7 years ago

Reliance on Mobile, Adoption of DMPs & First-Party Data Challenges: The LATAM Programmatic Market

The LATAM digital advertising market is booming. Though not yet on the same scale as the likes of Europe and…

7 years ago

JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…

7 years ago

GDPR Is a Game Changer, Not a Death Knell: Q&A with Tiffany Morris, Lotame

Tiffany Morris (pictured below) is general counsel and vice president of global privacy at DMP Lotame. In this Q&A with…

7 years ago

Identity Marketing is the New Nurture Marketing: Q&A with Mike Sands, Signal

Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target…

8 years ago

If You Want to Ride the Programmatic Wave, Keep it Simple

Teads hosted its inaugural ‘Programmatic Wave’ event to a packed room in London last week, seeing experts from across the…

8 years ago

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within…

8 years ago