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DMP Archives - Page 16 of 21 - ExchangeWire.com

DMP

TagMan's Newly Appointed CEO & Co-founder Jon Baron on the Future of TagMan

TagMan, a global leader in tag management, today announced it has appointed co-founder Jon Baron to CEO. In the last…

13 years ago

Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…

13 years ago

The Evolving Agency Model: Paul Frampton, MD at MPG, Discusses How His Agency is Using Data-Driven Strategies to Deliver for Brand Clients

Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to…

13 years ago

Chris LeMay Discusses The New Publicitas SSP Proposition And The Role VisualDNA Will Play In The Pan-European Publisher Strategy

Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…

13 years ago

Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe

Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…

13 years ago

No Longer Just A Supermarket: Why Tesco Is Evolving The Retail Model With Its Digital Strategy

Tesco is no longer a supermarket selling milk, bread and tins of beans. It is a media and data company.…

13 years ago

European Data Consolidation: Alain Levy & Arnaud Caplier Discuss The Recent Acquisition Of Datvantage And How It Will Help To Bulk Out Weborama's Data Offering

Weborama announced yesterday that it was acquiring Datvantage, a data management solution, for an undisclosed figure. The acquisition might well…

13 years ago

ATS Stockholm, 24 May 2012 Wrap-Up

RTB and programmatic buying are quite nascent in the Nordics.  At last week’s ATS Stockholm there was much discussion about…

13 years ago