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DMP Archives - Page 14 of 21 - ExchangeWire.com

DMP

‘Marketers Must Measure Their Data Footprint’, by Pierre Naggar, MD EU, TURN

Big data, small data and everything in between are the talk of the marketing town these days, but many in…

12 years ago

'RTB Brings the Northern Lights to the Nordic Media Scene', by Gareth Holmes, Commercial Director EMEA, PubMatic

Arguably some of the greatest work to emerge from the Nordic region in recent years has been their incredibly enigmatic…

12 years ago

‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean

What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how…

12 years ago

‘The Risks & Rewards of SaaS Technology’, by Marcus Law, Marketing Manager SLI Systems

Early hype, followed by disillusionment, was a familiar pattern for the software applications market, particularly the software as a service…

12 years ago

'Every Brand Will Soon Need a DMP', by Robin Davies, UK Country Manager, Mediaplex

Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data…

12 years ago

Erich Wasserman, Co-Founder, GM EMEA & APAC, MediaMath, Discusses Recent Acquisitions & The Evolution Of The Platform

Erich Wasserman is Co-Founder and General Manager EMEA & APAC for MediaMath. Here he sits down with ExchangeWire to breakdown…

12 years ago

‘Just Enough Manifesto: Don’t Drink the Big Data Kool-Aid’, by Mikko Kotila, CEO & Founder, STATSIT

Data has gotten heads spinning. It’s too many in kind and too much in quantity. Data is becoming a big…

12 years ago

Tinkoff Digital Launch DSP Solution, DataMind, For The Russian Market

Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the…

13 years ago

Cindy Deng, MD APAC for Turn, Discusses Their Recent Launch in Hong Kong & Expansion Across APAC

Cindy Deng is MD APAC for Turn. Here she discusses Turn's recent launch in Hong Kong and the roll out…

13 years ago

Audience Science Doubles Down On Global Brands

AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming…

13 years ago