With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts,…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things adtech, mar tech and programmatic. Programmatic…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO,…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a…
Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…