Yahoo has announced new interoperability partnerships, including Alliant, AdPredictive, and Tealium, for its cookieless identity solution, Yahoo ConnectID. The new…
Writing exclusively for ExchangeWire, Bedir Aydemir, Head of Audience and Data, Commercial, News UK and judging panel member for The…
1plusX, the predictive marketing and data management platform, has today announced the appointment of René Plug as chief business development…
Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today introduced its new…
Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as…
Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling…
OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Permutive, the publisher-focused DMP, today announces it has been appointed by the largest media company in Croatia, 24sata and Njuskalo…