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dmexco Archives - Page 2 of 3 - ExchangeWire.com

dmexco

What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points…

6 years ago

DMEXCO 2019: Cookies, Trust, and Emerging Channels

DMEXCO once again descended upon Cologne, with the 2019 edition held on 11th and 12th September. Media professionals from across…

6 years ago

10 Wild Predictions for Europe’s Big Ad Tech Week

We are just three weeks away from Europe’s ad tech week. Our ten-year anniversary of ATS London kicks off the…

6 years ago

AI-Driven Voice Branding Moving Up the Agenda in the Martech Mix

Predictions about how the Internet of Things will radically change consumer lifestyles have often included a ‘conversation with the fridge’.…

7 years ago

Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?

With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a…

7 years ago

The New Technologies Deutsche Bank Believes Will Change Its Marketing

Digitalisation, particularly artificial intelligence, is creating an opportunity for a better understanding of the customer and the personalisation of marketing…

7 years ago

dmexco is Growing Up & Evolving with the Industry

With the frenzy of dmexco now slowly beginning to dissipate, it's a good time to reflect on what the ad…

8 years ago

Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project,…

8 years ago

42% Win Business with AI Products: Perceptions of AI at dmexco 2017

With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this…

8 years ago

How to Build Your Ad Tech Brand in Germany

As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications…

8 years ago